Search engine optimization or SEO is basically the process of improving your site to increase its visibility when people search for your content or products online that are related to your business.

We keep on insisting on writing SEO-friendly content because it gives you a better bargaining power among dozens of sites that are competing for the same views that you are looking for. SEO is often about making small modifications to parts of your website but in the long run, when viewed individually, these changes have a noticeable impact on your site’s user experience and performance in organic search results.

While at it, you still need a few SEO alternatives that can put you on top of the game with your competitors. Here are some of them:

Always Publish quality content

Marketers often say content is king but forget to mention that you need content that stands out. With SEO, quality, authoritative content is the number one driver of your rankings and there is no substitute for great content, unfortunately.

Creating content specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Also over time, fine-tune your web writing skills and present yourself as a voice of authority in your niche.

Update Your Content Regularly

Something you need to note about search engines is that they are also built on content. Regularly updated content is viewed as one of the best indicators of a site’s relevancy. We know successful content creators who publish a single story every week and they still stand out. Be sure to keep it fresh and audit it from time to time.

Use alt tags

This is one part of our writing that we always overlook as content creators.

Always describe your image and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial, especially for those who use text-only browsers or screen readers.

Have a link-worthy site

A webpage which is content-rich, authoritative, unbiased, and helps visitors learn more about what they are interested in is most likely to attract links from other websites, which improves your search engine optimization.

In SEO, you simply cannot outrank your competitors without building quality backlinks regardless of your niche. You constantly need to improve your authority and credibility by adding relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL.

Ask Yoast SEO helper to get more traffic to your site

Yoast SEO is a popular WordPress plugin to help webmasters optimize their WordPress websites for search engines. Yoast makes it easy to write titles and description tags inside WordPress pages and posts.  Yoast is also ideal for your local SEO.

If you really want to grow your business and draw in more customers, you need to optimize your Local SEO. Yoast lets you scan your page for words and phrases that you could use to internally link other local content on your site.

Great reviews are an incredibly effective way to draw in more customers to your business and increase your local SEO and therefore your business revenue. This is because potential customers are more likely to trust a business that has been reviewed positively by others in the past, eliminating the trust barrier.

Online reviews also have an impact on how Google ranks your business. It’s one of the factors that determine your local search ranking. Asking for reviews is the best and easiest way to get them. Most businesses have underutilized this.