Wondering what link building is? Link building also known as backlinking is basically the practice of acquiring links to your website from other websites.

Fundamentally, link building describes the actions that are aimed at increasing blog or websites number and quality of inbound links that further improves the likelihood of a website ranking highly in search engine results.

When blogging whether, for business or just a personal blog, link building is an important part of identifying what pages are relevant and trustworthy. Backlinks also act as a vote of confidence for your site.

How does link building work

When starting out your blogging journey, very few people will teach you about link buILding or close enough just give it a mention and that’s it.

However, there’s nothing complex about link building. First of all, focus on creating credible and high quality content. Also focus to learning how to use  link building strategies to bring in more backlinks.

Here are some of the link buldinging strageies to kick off with.

Content creation and promotion

This includes creating conent that is compelling for the readers. Good quality content will naturally attract more readers and even references to link to it.

Links from friends and patners

Linking with popular sites is more advantageous for your site but they’re more complex to get. Start of with friends in the same space and niche as you are and build links with them as you advance.

Ways to acquire backlinks

There are so many ways to acquire backilnks. some of them include:

Guest blogging

Guest blogging is one of the most sure ways to acquire backlinks. Most people fear guest blogging because of the price tags attached to them but you can have it the other way round. You can invite people to write articles from outside your company and publish them on your site. Youll get the backlinks and a monetary reward to your account.

Social media promotion

Customers love freebies and any small promotion on your blog can trigger them to follow up. You can use this technique to build your blog. You can ask a fun to share the link for a freebie as part of your link earning strategy.

Ways to successfully build links

There are several proven ways to build links but in this articles to we highlight three of them. They include:

Request Links

This process involves manually requesting for links that match your niche or topic.  If you are interested in getting a backlink from a particular website you know could help boost your website or page’s authority, all you need to do is reach out to them and ask for a connection.

Alternatively, you can use a link building tool as outlined oh the SEMrush blog to help you find your prospects and even organize your outreach efforts. Link Building Tool.

Manually Add Links

This includes manually adding links from a blog, a guest post or a site. When adding links, yourself, you’re typically in complete control of the outcome of the tactics, as opposed to relying on a third party to link to your site.

This method of link building can drive benefits such as referral traffic or help to position you as a thought leader. It can also help you build your brand by interacting with users within your niche.

Earn Links 

Link earning involves creating relevant and engaging resources that bring value to both search engines and their users. Ideally with this concept, you build links only by creating relevant content which then people will consider them valuable enough to link to them organically.

Link earning however requires a great amount of effort and commitment to achieve better results.  So, be prepared to invest time and resources into earning links. In doing so, you will land links that competitors will struggle to replicate.

The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community