There has been a rise in the consumption of digital media, that is, the likes of social media and the internet etc. Every day more and more people sign up for different social media platforms like facebook, twitter, Instagram, WhatsApp just to name a few.

The importance of these social media platforms cannot be stressed enough cause they help in a lot of ways, and most for bloggers and other content creators as it brings them closer to the consumers of content.

Social media attracts inquiries and business through your site. When your brand gets shared around, more people get the knowledge and awareness of what you do. As a result, it attracts clients.

It helps give useful information cause as I said social media has a large audience making it easy to pass out very useful content that needs immediate attention to.

Brand awareness and visibility. Your blog is restricted to view only on your site meaning only a few people know it but when you incorporate it social media, more audience starts to get knowledge of it thus building relationships and creating communication to potential customers.

Helps your blog get better SEO-oriented results and also helps measure the number of visits you get on your site. Search engine optimization increases the quality and quantity of traffic to your site through organic search engine results.

Interaction with your audience becomes much easier as they get to follow your activity, helps you be more social and also your content gets to be shared across the platforms.

Social media helps increase your domain authority. Domain authority is a search engine ranking score that predicts how well a website will rank on search engine result pages. All that will be a result of your site popularity.

It also helps run targetted campaigns and promoting content. Am sure you have seen this around where you are just scrolling around then you see a post written “sponsored” that is how social media helps.

Remember social media helps consumers know a blogger’s activity, that is they know when a new post is uploaded also meaning social media helps generate the relevant traffic needed through sharing of the post or content put up.

Social media also helps in validating your brand. Consumers will be able to check or prove the accuracy of your contents thus helps them become more loyal to your brand.

As I said in the beginning, the importance of social media in blogging cannot be stretched enough. Take it upon yourself to set up social media accounts for your site for it helps grow your brand plus the stated and much more importance it provides.