Vlogging is a strategy to grow one’s blog in the blogosphere which can attract those followers who prefer visuals rather than reading posts.  Young followers may find it hard and impatient to read texts and articles. This is compared to the middle-aged followers who are obsessed with the reading culture and who may prefer reading good content. To utilize a vlog to grow your blog, once you create your video, you edit it to make it look and sound great and appealing, you can upload it online or embed the video within the post on your blog or website so that followers can see the latest update.

Videos are essential to convey a specific message to followers. Vlog, which stands for Video log, involves a type of blog where most of the content is in video format. Vlog posts consist of creating a video of yourself talking on a certain subject or topic. Subjects such as reviewing a given product or reporting what has happened at a given event but are used mostly by video streamers and YouTubers.  A blog  is a means of communication used to scrutinize a specific topic or theme which consists of writing of a text, video, or audio with the aim of exchanging information probably on platforms such as Word press

Do you know the most common platform that most Vloggers use to vlog on the Web? You are going to be enlightened on how  YouTube has been used to accelerate the world of Blogging. Stay tuned!

Maximizing vlogging to expand the growth of your blog

Getting your Youtube channel 

It is a gateway to broadcasting yourself, your brand and increasing awareness about almost anything you need on the web. Youtube as a channel is an additional platform for creating, sharing, and promoting good content. It is also an opportunity to build a strong and huge audience base hence creating a huge fan base called ‘subscribers’.

To create a personal channel, you have to sign in to YouTube on a computer or the mobile site, you click your profile picture to create a channel. You will be asked to create a channel and that is when you check the details with your Google account name and photo and confirm to create your channel.

 Branding your Youtube channel 

Creating some sense of identity; who you are, and naturally carry out identity and appearance to the Youtube channel hence consistency in online branding. Branding singles out your YouTube Channel and gives your audience something to relate to and connect with. It also makes your channel memorable. In other words, it is the face of your channel that makes your YouTube to be distinguished from others 

Branding your Youtube channel 

Creating some sense of identity; who you are, and naturally carry out identity and appearance to the Youtube channel hence consistency in online branding. Branding singles out your YouTube Channel and gives your audience something to relate to and connect with. It also makes your channel memorable. In other words, it is the face of your channel that makes your YouTube to be distinguished from others 

 Complete your YouTube profile.

The channel profile and settings should be customized and completed;  The channel can be used to promote your vlogs and videos and drive visitors back to the blog. This enables them to consume more of your content and subscribe to your email newsletter.

You go to Youtube and sign in. You head over to Youtube.com and click ‘sign in ‘ in the top right corner of the page. Head over to your Youtube settings and in the top right corner of the screen, click on your profile icon and then click ‘Create a channel’

Creating video content 

Ready to grow and sustain a loyal audience on YouTube? start with a creative foundation and strong workable ideas. The content needs to be high quality. The recording and the quality of your vlogs need to be top-notch. Taking a closer look at the Channel’s analytics can help you make it better. Use data to get to know your audience and their watching habits and aim at spotting opportunities to make money.

Promoting your vlogs for increased views and traffic.

Vlogs need some exposure to get traffic, views, and conversations hence promoting them along with your Youtube channel. The more people who subscribe to your channel, the more chances you will have to promote your new vlog to those subscribers.More content, more traffic, more referral traffic to your blog.

To promote your Videos, you have to cross-promote your videos using various means such as publicizing your Videos on your channel on the radio, television, newsletters, and other Social networking platforms; always allow embedding so that others who view can distribute for you and if your videos are product reviews, always use video tags.

Why use  YouTube in Vlogging? 

Youtube is the second largest search engine on the web;3.25 billion hours of video content is watched on Youtube every single month. Businesses and bloggers utilize Youtube for vlogging. More people create and consume content on mobile devices. Online videos are a perfect medium to help promote your blog or online business. Vlogging provides a huge opportunity to increase brand awareness, drive more visitors, create more leads, attract more customers and clients to your blog or online business.

Benefits of vlogging to your blog

Education.

Vlogging helps for educational purposes. Videos educate the viewers on different topics. What is making YouTube popular is  the photograph genre as many people and YouTubers who  know more about photos always share what they have been learning along with their career  

Entertainment.  

Vlogging helps in entertainment. People often relax by watching short videos which range say between 3-5 minutes. There are some big guns on YouTube who are good at making Entertainment videos like The Ellen Show.

Information

Vlogging helps to inform the masses. There are a lot of Vloggers who make informative videos. People now use search engines to search for informative videos. Vloggers use videos to inform the community concerning different cases of the community like bullying and LGBT 

Creates a community of like-minded people.

Once the vloggers start building an audience, they create a community of like-minded people. People who have interests in similar topics and like similar things come together and support the vlogger.

The community of like-minded people always creates a conducive atmosphere. The comments on the Vlog helps to connect people together as the owner of the vlog takes note of the comments and the likes.