People in the creative economy including producers, content creators, journalists, writers, photographers, and other storytellers can now earn revenue directly from their content thanks to a new platform, Shahara.

Inspired by the Swahili word Mshahara, it derives its meaning from its purpose, which is to enable content creators earn from their published work. This will be done after audiences watch, read or listen to it, and Shahara, will have the opportunity to support them directly by paying for content.

Sahara is the brainchild of Afrucan Uncensored together with friends at The Catapult Agency, an agency founded to raise the bar in personal and brand management for public figures, talent in the media and entertainment industry, and our partners Baraza Media Lab with the support of OSIEA.

“For the past five years, we at Africa Uncensored have striven to produce compelling investigative and in-depth journalism that is truly “uncensored”. The journey to publication though is fraught with challenges that every content creator faces, one of them being how we can sustain the quality of our work and keep the lights on,” read a part of the statement.

On Shahara, the content creator will then take the lion’s share of whatever they earn, enabling them to live, create and celebrate their work.

“We are determined to prove that the road to a thriving creative economy is built by the alliance between a content creator and their audience,” read another part

The first project that is launching exclusively on Shahara is A Letter To My Younger Self, a series of powerful, reflective interviews with ten Kenyans who are breaking boundaries. Featuring the likes of Grammy-award-winning singers to Olympian weightlifters, this podcast (adapted for video) is created by super-talented Kenyan Youtuber Maxine Wabosha.

Maxine represents the talent in Kenya and Africa’s creative economy that we are getting ready to support. To watch the series, all you need to do is visit shaharavideos.com. The entire ten-episode series costs just KES 100 (slightly less than one dollar) to purchase.

The Shahara platform is in its Beta testing phase, starting first with our video offering. To sign up to become a content creator on Shahara, drop us a line at sharaha@thecatapult.co.ke