I am sure you have heard the phrase content is king, more times than you can count if you are a blogger, social media influencer or marketer.

Other than this phrase which many people term as cliche, we have heard of content marketing which is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.

Content marketing is geared to create value for consumers and customers through free and informative content. The content is designed to attract audiences who want to engage with and form a relationship with a certain brand.

Content takes many forms that include blog posts, social media posts, videos, infographics, emails, podcasts, emails and photographs. If you are still doubting why content is king, here are some reasons why, as long as you have quality content, it will still be relevant, years to come.

Good content promotes engagement and interaction between brands and their target audience. the more relevant the content, the more engagement you are likely to have. Engagement comes in the form of comments, thank for the information posts, questions about the brand or service, request for a quote and sharing of your content.

After the engagement, one is likely to stay connected to a brand. Finding new customers is usually a hurdle, but as long as you give them good content, they will always have a reason to come back and engage with it. For example, blogs and social media posts are a good way of staying connected to your audience. They are also a good way to educate them on the benefits of what you offer. The BAKE blog still gives you tips of being a better blogger years after the association was formed.

Good, quality content can also help you build and strengthen a brand. As you know, every brand started somewhere, so it has a story. Tell that story. It will also establish you as an authority in a particular subject. For example, you might start a food blog, simply because you love trying out new recipes. But, years to come, people will refer to your blog because it has become a food authority, and when people visit your site to check out recipes they feel like they are talking directly to an expert.

The good thing about content is that it is able to adapt to current trends. A few years ago, sharing an infographic on a platform like Myspace was unheard of. Now, you can build content around the latest internet and social media trends and also measure the reach, impressions and engagement. This is not going to change any time soon.

Tell us why you think content is king.