The advent of technology has birthed so many careers we couldn’t think over three decades ago.
Digital marketing has crawled into the market, an overtly new thing as we could call it new baby on the block.
You might have eavesdropped a conversation at your local and your millennial friends also mentioned it or who knows, your nephew wants to be an influencer when he grows up and that got you off the hook mouth wobbling and you now want to dive in?
You have your audience right?
Here are some social media nuggets you can snip pick besides having a good social media following.
- Identify Your Niche
Becoming a good influencer, don’t be a jack of all trades, easily swayed by anything that comes up. It is crucial that you pick a niche that aligns with your image.
An easy way to select your niche is to evaluate your strengths and weaknesses. Choose a niche that allows you to showcase your strengths and refine your skills further. Deciding on a particular niche also help you streamline your audience and tailor your content to suit their preferences.
- Love & Care About Your Audience
While focusing on building your online presence whether, for business or personal, your audience needs top priority attention, for instance when a follower makes a comment on a post you shared previously, be quick to respond and give feedback as required. If you don’t show any love to your audience, why would you expect them to show any love or loyalty to you? Do things that can cultivate more authentic relationships with your audience.
- Tell Authentic Stories & Share Moments That Matter
Having a good story creates a more intimate relationship with your audience, they make them yearn for more Share moments and secrets that matter to people, not your brand.
I identify topics that fit your audience, this includes, their interests based on your posts with previous high impressions.
- Pick a platform
As an influencer, you need to have a powerful presence on the internet. However, that doesn’t mean that you should use every social media platform and distribution channel out there. Depending on your niche, certain platforms might be better suited for your content than others.
For instance, if you are a fashion blogger, Instagram would work better for your visual content than other platforms
- Maintain Consistency
Publishing high-quality content on a regular basis is one of the most effective ways to retain your audience’s attention. When you deliver good content on a regular basis, it creates a sense of expectancy among your audience which boosts your impressions and engagements.
- Collaborate with Other Influencers
When you are starting out, and still wondering how to become an influencer, partnering with someone famous in your niche can be of great help. It gives you access to their fan base and allows you to attract them to your social media profiles.
You must be able to offer something of use to the other influencer in order to tempt them to collaborate with you. If the bigger influencers seem out of reach, you can even partner with micro-influencers who have small yet highly engaged fan bases.
- Build a Website
While information gets to users faster on social media than a blog, have a blog makes it really effective. For instance, on Twitter, once a hashtag is used there is little possibility that it might be used the next day save for paid content.
Redirect your posts to a blog so that when users look for them it’s easy to locate them for future response. You can track down the impact of your posts through the blog post easily.
As your fan base grows, many people will be tempted to run a quick Google search for your name. Having a well-designed and fully functional website adds credibility to your image and helps you win the trust of your target audience.
- Contests, and Giveaways
Another clever way to improve engagement is to announce a giveaway. Typically, you offer your followers a reward in exchange for likes, comments, and shares on your posts. You can also ask them to tag their friends on the giveaway announcement.
Have opportunities where your audience can upload a specific sample of product or idea usually under a given hashtag in order to be eligible to win.
A contest similar to a giveaway, except that the participants are required to upload specific content or use the branded hashtag in order to be eligible to win.
Contests and giveaways also help you reach out to a wide audience and grow your followers
- Go Live
Most platforms, such as Facebook, Instagram, and YouTube allow users to go live and share real-time updates with their followers. Through this, and give your audience a glimpse of behind-the-scenes action at an event or a party. It makes them feel appreciated.
Ask Me Anything sessions creates a bond between you and your audience, they feel at ease to share with you more personal information or anything they feel you need to improve at.
- Relevant hashtags
An effective way of giving increased visibility to your content is by adding appropriate hashtags to your social media posts. This is especially useful for people who are just starting out as influencers and need to grow their audience.
Identify the most relevant and trending hashtags in your niche then tailor your posts to match them, through this all the new audiences following that hashtag might see your posts and boost your impressions.
Being influencer spans beyond just having some good number followers. what if you do a product promotion for a brand that hired you then receive zero impressions or engagements? Definitely, they will not hire you again.
Know what best your followers like, go for brands that are in a niche not value for money. For instance, if you are a foodie or your posts have always been on food and travel, pick a brand that is in relation to that, your followers will definitely be fascinated.
Lastly, be passionate about the course you are on. Reach out to your followers at any time they need you. Make them feel appreciated, like what they do and share knowledge freely, this will assuredly build your brand.