Blogs are still hugely popular as a whole and statistics published by WordPress, indicate that 409 million people view a total of 20 billion blog pages every month, and that represents the figures for just one of many popular blogging platforms.

The digital space is under pressure. Given that I’m writing this piece on my own blog the immediate answer is YES – blogging is still relevant.

Blogging is not dead. It’s just that blogging has become a bit tough to succeed. To succeed in blogging you got no way other than creating actionable content & gain high-quality backlinks for the blogs. Also, keep an eye on your user experience.

Internet is still about information, and blogging is the way to provide that information through the relevant content.

Blogging has come along way since its first appearance in 1990. It is used as a unique platform for anyone to share their thoughts, expression, etc.

Today blogging has grown into a platform used by millions even from individual to business.

One of the most important benefits of blogging is the ability to increase your website’s SEO. Another benefit of writing a blog is that it’s content to give your customers, readers confidence to trust in you.

But in the ever-evolving digital media and new media space, it is important to consider what factors are at play when it comes to how people are engaging with and consuming content.

With the rise in social media consumption, it is important to merge blogs with social media as they drive traffic to blogs.

A new study by the United States International University (USIU) has shown that most Kenyans ages 21-35 years spend more than 3 hours on social media every day.

Read more about the study here

Blogs can integrate new media formats in a way that maintains authenticity as well as relevance. Authenticity within the blogging arena has always been its winning factor.

Blogs allow for a targeted approach to communication which connects with a key audience in a way that can sometimes be lost in the busy atmosphere of the digital landscape.