Missing Child Kenya and Spain’s Sosdesaparecidos have partnered with AS Roma, an Italian football club on the club’s transfer announcement campaign designed to try and help locate and raise awareness for missing children around the world.

In 2019, Roma is taking a completely different approach to announcing new signings – in an effort to use the club’s extensive digital media following and presence for social good.

With each player signing announcement the club makes this summer, a video will be released that will feature the faces and details of a number of children who are currently missing – with the goal of generating publicity that could result in someone, somewhere, offering valuable information about the whereabouts of the missing child.

The initiative was launched on June 30, working initially with Telefono Azzurro in Italy and the National Center for Missing and Exploited Children in the United States.

News of Missing Child Kenya becoming the club’s first African partner was well-received on social media – generating massive media awareness for the charity based in Nairobi.

Read more on this on the Missing Child Website.