The number of estimated internet subscriptions according to the Communications Authority of Kenya (CA) quarterly sector statistics report for the financial year 2017/18 (October to December 2017), stands at 33.3 million. Internet penetration stands at 89.7%. These figures indicate that majority of Kenyans are online, a critical resource to tap into not only for business but even online creators.
The reality is people spend twice as much time online than they did a few years ago. Therefore, leveraging on the online space is essential especially for content creators.
Businesses can benefit from using digital channels such as Google search, social media channels like Telegram, WhatsApp, Facebook and Twitter, email, and websites to connect with their current and prospective customers. Digital marketing is always changing as technology changes and many ideas and ways to make money online always crop up.
BAKE will host a training workshop on Digital Marketing on 21st July 2018. This will be an exclusive training that will focus on digital marketing and is uniquely positioned to bring you the latest practical, real-world knowledge to keep you ahead of the game.
Topics to be covered will include analytics, content marketing, digital advertising, email marketing, mobile marketing, Search Engine Optimization, Social Media Marketing, design, AdWords and much more.
Interested in this training? Tickets go for Kshs. 2000, inclusive of lunch, which you can pay via Mpesa Paybill number 865850 using the Account BAKE Training.
Book a slot for for this training here.
Event: Digital Marketing Workshop
Venue: 4th Floor Nailab, Bishop Magua Centre, Ngong Rd Opp. Uchumi Hyper Supermarket.
Date: 21st July 2018
Time: 8.30 am to 4.00pm