Everyone wants to start a blog these days. Easy and fast internet access has made it open for anyone to begin writing on whichever topic they would like to discuss, on an online platform.

Not all blogs that have been created are successful, some don’t even go for as long as one whole year.

If you would like to start a blog and make it successful and for it to eventually become your side hustle, full time job or the next big thing, then this piece is for you. This article will illustrate 5 things you need to know before starting a successful blog.

  1. Research

Before starting a blog, you need to do your research on what it is you want to share with the world. The online world may seem approachable but this is not necessarily the case. Doing your research will enable you discover gaps in any areas that you seek to write about. You also need to research on all your competitors to avoid plagiarizing someone else’s work and ideas, know how often they write articles and also the quality of the work they do. You will then be able to know whether you can be at par or even better than your competitors. Research on what keywords your competitors use in order to get a better feed on your site also. Sites like BuzzSumo can help your research on the keywords, content and competitor research.

  1. Hosting Platforms

Your blog needs a platform where you can share your work on the digital platform. Fortunately, you can begin with free hosting sites like WordPress, Blogger or Tumblr. If you prefer having your own self-hosted site, you need to consider the costs, suitability, accessible and features of each self-hosted website platform. If you are serious about blogging and quality content sharing, website speed and performance of self-hosting sites should also be considered. This is crucial when your site gets a lot of web traffic to avoid crashing rendering it inaccessible to your audience.

  1. Goals

In order to have a successful blog, you need to set goals from the word go. Think about what you are going to write about and why you are writing. Goals will guide you through the whole process. You can start with weekly goals to monthly goals to even five to ten year goals. The goals should be specific. You should set goals for how much content you are going to write, the number of audience you would like to attract and even how much revenue you intend to earn.

  1. Target Audience

Everyone is entitled to their own opinion since we do not think or reason the same way. Your blog is a reflection of your opinion. Finding an audience who reason like you do and want to read content that you produce will be easy or difficult depending on topics you want to write about.

Discover your target audience and engage with them in order to grow and be successful as a blogger.

  1. Consistency

Being a successful blogger entails being consistent with your writing. You do not want to start a blog then post once in a while the whole year. It has been said, if you keep starting most of your posts with apologies for not posting for a long time, then you shouldn’t be having a blog in the first place.

Consistency will ensure your audience is always coming back to your site every so often. When they begin to see less and less of new content you loss your audience.

Blogging requires time. You will need to determine how much time you will spend on your articles each week and the content you will require in order to beat your competitors.