Communication and marketing has been revolutionized with the advent of social media. You can easily build your business and even your own personal brand with social media.
Setting up various social accounts on all the major platforms is an easy task, but how do you ensure people reach out to your brand through these accounts? Marketing yourself on all you social accounts by posting on a regular basis is subtle but not enough, you need to interact with your audience on a daily business to ensure you build a good profile and network, not just with customers, but also with persons who may want to build your business.
With this in mind, here are five ways you can build your social media presence for your business or personal brand.
- Be Consistent
Consistency is key. This is especially important if you are building a brand. Post every day if you must and don’t forget to reply to any messages or replies as soon as possible. Your customers should not get disappointed when they don’t get immediate feedback from you. Stay active and consistent and you will defiantly build your brand.
- Be human
Remind yourself you are not a robot. You are a human being with built in emotions. Don’t just be a being, be humane.
Interacting with people is crucial as you do not want to appear a faceless business with zero personality. This is not good for marketing your brand and you are likely to get little to no feedback when you are deemed inhumane by the public domain.
A lot of corporates have created separate social media platforms, different from their main platforms, to deal with customer support issues. This is a great chance to humanize your brand.
- Use Hashtags (#) Often
Using hashtags will allow you to track what is trending. You can use popular hashtags or create one to build your brand on. Twitter, for example is very popular with hashtags. Users, and even non users, are able to see the most popular Tweets related to that topic regardless of whether or not they’re following the accounts.
- Link your Social Media with your website
Link all your social media accounts with your website. This will make it easier for your audience to view your work. The same way you want to link your website with all your social media accounts, you should do the same with your various accounts.
- Create a Plan and Stick to It
This is the most important part when you are building your social media presence. If you fail to plan, you plan to fail. Set SMART related goals and objective. Dominique Jackson, has stated how your social media goals for building your brand should be.
One, they should be Specific. Identify the social channel you want to use and a metric (response rate).
Two, your goals should be Measurable. The response rate can be measured from the various social media statistics pages.
Three, they should always be Achievable. Don’t make a bizarre goal like expecting a 100% increase in 10 day.
Four, your goals should be Relevant. Your goal should have an impact on your overall social media presence.
Finally, it should be Time-bound. The goal has to be met by the end of a set time period.