A Good Video is, Video Blogging, Blogging, Vlogging, Vlog

In this post, we addressed the benefits of Video Blogging. If you now have enough reasons under your belt and feel like you are up for the task, we will now give you important tips to guide you while creating videos for your vlog.

Let’s therefore try to answer this important question; what makes a good video?

A good video is:

Simple: Do not complicate it. The simpler it is, the easier it will be for your audience to grasp the message you are trying to pass across.

Connective: A personal connection between you and your audience is paramount so try to appear in the video. You don’t create a video blog to read out a list or show off your products without letting your audience see your face as you talk to them. Aim to show your audience who you are and what you do.

Audible: By use of a good microphone your video will be audible without you having to shout. You don’t want to be shouting while creating your video. You don’t want to be whispering either.

Real: Be you. This means you’re not perfect. Don’t try to be because chances are that your audience does not expect perfection from you. If your camera shakes moderately when you move around, and does not affect the overall quality of your video, that is nothing to worry about. In everything you do on video it is important to understand that people will always connect with what is real.

Engaging: The fact that you are human does not guarantee that your video will look or sound human. And it should. Talk to the camera as if you are having a one on one conversation with the person on the other side. If your video comes off as robotic, no one will connect with you and you will have wasted valuable time.

Truthful: Bring forth your authenticity. Speak your truth. Even if there is a chance that others will disagree with you. This is what will set you apart from other vloggers. Don’t be afraid to show emotion.

Short: Keeping it short is necessary for you to keep people glued to the content you are sharing. A minute and a half is ideal.

Interesting: Make your video interesting by adding a touch of humour, your infectious laughter, a smile here and there to brighten up your face. Whatever you do, try not to kill your audience with boredom

SEO-Friendly: If you thought you would escape SEO because you are using a video as opposed to writing text, you were absolutely wrong. Even for your video, keywords need to be used to help with the visibility of your video blog.

Shareable: If there is anything you need to take advantage of in vlogging, it is the shareability of videos. This is the difference between a video that goes viral, and one that gets meager views. Make sure that your video can be shared across all social media platforms.

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