Digital FairThe East Africa Digital Marketing Summit is here with us and this time round, BAKE is taking full participation in the show by providing a platform for content creation on several of their member blogs. This year’s summit is themed ‘Digital for effective marketing communication’ and will be held at the Kenyatta International Conference Center (KICC) between 9th – 10th April 2015.

Last year’s fair, the inaugural one, was held at Sarit Center here in Nairobi and saw approximately 1,000 visitors attend. This year however, the organizers aim to broaden the scope and include players from all of East Africa and beyond. It is approximated that 65% of the visitors and delegates will be decision makers in their companies and so this is obviously the place to be for solid business connections and meaningful leads.

The aim and design of the digital fair is to bring together different players in the digital space, afford them a platform to show case the latest in digital marketing technologies as well as inform them of the latest global trends in the digital industry. This will be a meeting point for industry players from all over East Africa and certainly something not to be missed.

What are the benefits of taking part in the digital fair?

For one, it cannot be emphasized enough that this is an opportunity to generate business leads, which if acted upon well will eventually lead to further sales. This is in addition to getting crucial connections in the ICT industry as well as getting to know what the competition is upto. This information can then be used to improve companies’ ways of operations to keep up with the competition. This kind of fair also affords companies an avenue to get one on one feedback with the existing and potential customers who visit the exhibiting stalls.

This is the second time that we’re supporting the Digital Fair. In the words of our Chairman Kennedy Kachwanya, “It is an honor to move this great event a notch higher this year, since it is out to bring together various players in the digital marketing space from East Africa and beyond for interaction. Digital content generation and distribution is very key to organizations as it contributes to transitioning from traditional to digital marketing thus opening up the digital space.”

The CEO of the Digital Fair Mr. Martin Muli acknowledges that the growth of blogs in the country has immensely impacted organizations as well as individuals and cannot be underestimated in bringing out the creative spirits and playing a big part in effective digital marketing solutions.

Register here for this must attend summit.

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